Benchmark business performance
Our Media Owner Tracker (MOT) allows us to benchmark the performance of media owner businesses against the market. The MOT gives qualitative and quantitative insights against 100 performance criteria, giving our clients a truly 360 degree view of their business.
The MOT takes data from over 90% of the media-buying market via the FaR Panel. We then compare client performance against our Pool averages to benchmark them in the market.
To see the FaR MOT adding value to a media owner business, please view the Channel 4 case study.