FaR Trends

FaR Trends is a set of 10 on-going benchmarks of the most important issues in the digital media market. These range from 'The percentage of agency spend moving to in-house networks' through to 'The percentage of agency spend committed directly to Premium Publishers'.

FaR Trends uses live data from the FaR Panel (agencies, clients and leading technology providers) to give our clients insight and advice on how the market is developing. The insights generated from FaR Trends allow us to give practical advice on the most important issues affecting media owner in the digital marketplace. Below are examples of the types of trends data that FaR can provide.

• Over 80% of the market stated RTB is still in its infancy and therefore not having an impact in terms of spend volumes, yet...
• Over half the market (57%) stated increase spend volumes on Facebook based on its audience scale. With a third (29%) stating its targeting tools.